George Brown Polytechnic made a bold statement at Toronto Comicon 2026, transforming its booth into an immersive, studio-style experience that showcased how the next generation of creators are trained to take control of their futures. The activation attracted hundreds of prospective students eager to experience real creative arts and production technology and connect with faculty across disciplines.
A step forward in how we show up
This year, George Brown returned to the popular event with an expanded immersive booth featuring a state-of-the-art LED wall, paired with professional camera and lighting equipment the same technologies used on major film and television sets.
Visitors stepped in front of the LED wall and received a professionally captured and printed photo as a keepsake, providing a hands-on look at some of the tools learners use every day in George Brown's studios.
More importantly, attendees had the chance to connect with the people behind the programs. Expert faculty and staff were on site throughout the weekend to answer questions about admissions, portfolios, program pathways, and career outcomes turning curiosity into meaningful conversations about how they can transform their fandom into rewarding futures.
Programs for creators, performers, and storytellers
The School of Media & Performing Arts and the School of Design showcased their programs for those aiming to turn their passion into a career. Strongly connected to Toronto's creative industries, these programs prepare students for careers in film and digital media, design studios, live performance, fashion, and creative entrepreneurship, among many others.
Through hands-on training, real production environments, and industry-relevant projects, students gain the practical skills and experience needed to contribute to the city's rapidly growing creative sector and confidently pursue careers that influence Toronto's cultural and creative landscape.
Training the next generation of creatives
"Participating in events like Comicon allows us to meet prospective students where their interests already live," said Trent Scherer, Associate Dean, School of Design. "It's an opportunity to connect in a more authentic way and demonstrate how our programs align with the evolving creative and digital industries. Building that awareness in real-world spaces is critical to staying relevant and top of mind."
That approach resonated. Over the weekend, more than 750 attendees engaged directly with the booth, with an estimated 1,000 interactions, highlighting the broad range of in-demand creative careers and the strong interest future creators have in exploring what's possible at George Brown.
Whether behind the camera, on stage, or at the design table, George Brown programs are built for students who want to create, perform, and innovate using the same technologies shaping today's creative industries.
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